The name Axigram expresses its essence. Formed from the prefix “axi” (ethical in Latin) and Gram (gram), Axigram inspires precision, accuracy and ethics applied to every detail, to every gram. The name translates care, responsibility and attention to particularities, practices that guide the company's day-to-day activities, from the simplest actions to the development of products that reach its end customer.

The company's mission consists of: “Creating differentiated quality products that promote well-being and beauty”.

Values can be expressed through “Quality, Ethics, Innovation and Respect”.

The Vision is “To be the reference brand in differentiated cosmetic products in the Brazilian market”.